Free tool · Everyday money

Etsy listing checker

Paste a title and your tags. It checks the limits (140 characters, 13 tags of 20 characters), spots repeated words and shows how the title will be cut off in search.

Use it

Your listing

Etsy allows up to 13 tags, each up to 20 characters.

Checks

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    How it works

    Etsy allows a title of up to 140 characters and 13 tags of up to 20 characters each. Search results show much less of the title, often only the first 50 to 70 characters depending on the device, so the main phrase should come first. This is a guideline, not an Etsy figure.

    Etsy asks sellers not to use the characters &, : and % more than once each in a title, and repeating the same word many times doesn't help. The best tags are phrases buyers type, not single words, and they should add words that aren't already in the title.

    Questions

    How many tags can I have on Etsy?

    13, each up to 20 characters including spaces.

    How long can an Etsy title be?

    140 characters.

    Should tags repeat the title?

    Mostly no. Tags that add new phrases reach searches the title doesn't.

    Does it check my keywords?

    No, only the limits and basic quality checks. It doesn't know what buyers search for.

    From the shop

    Selling on Etsy?

    The Etsy Seller Fee Calculator spreadsheet shows what you keep per product after every fee, so you know which listings are worth the work.

    Small print

    Everything happens in your browser. Nothing you type or add is uploaded to us or anyone else, and the tool works with no account.

    Free to use. Results are for convenience: check anything important before you rely on it.